Cold email campaigns can be tricky. While crafting compelling messages and using automated tools like email validation to find verified emails are critical, knowing when to send your emails is equally important.
Certain times of day have higher reply rates than others. Experimenting with different time slots is the best way to determine what works for your audience.
Know Your Industry
Cold emails by SMTPGhost aren’t just for generating sales leads—they can also be used to connect with people in your industry and get them on your side. Knowing when to send such emails is a crucial part of this outreach strategy, as you want to ensure that your messages are heard by the right people in your target audience.
For instance, if you are looking to network with professionals in the real estate or insurance industries, it’s best to reach out on Tuesdays, Wednesdays, or Thursdays. This is when these fields are less busy and it’s easier for them to check their email. Similarly, if you are trying to pitch to people in the medical field, early mornings or evenings will be best. This is because medical professionals have shifts, making those times less busy.
Once you’ve found the ideal time to send your cold emails, it’s important to track the performance of your campaigns. This way, you can make adjustments as needed and optimize your future efforts. You can do this by creating segments based on your recipients’ behavior—for example, by determining who opened but didn’t reply or who clicked but didn’t respond. You can then create new campaigns based on these segments so that you are sending personalized messages to your recipients that are more likely to resonate with them and prompt a response.
Whether you’re reaching out to new potential clients for your SaaS business or simply trying to build brand awareness with a targeted group of prospects, the basic outreach email is a workhorse that should be in every marketer’s toolkit. The key to this type of email is that it is short, personal, and directly asks for a response. This makes it easy for your recipients to understand the value of your message and is far less daunting than a lengthy sales pitch. Using a platform like GMass that offers reply management and sentiment analysis will help you to streamline this process and respond quickly and effectively to replies. This will prevent your replies from getting lost in the shuffle and can help to maximize the impact of your campaigns.
Know Your Target Audience’s Schedule
Writing cold emails is always nail-biting, but sending them at the wrong time is a sure-fire way to have them go unread. Regardless of the perfect body copy and engaging subject line, an email sent in the early morning or late evening will only get lost amongst the influx of other work emails in the inbox.
Considering that the average email recipient receives about 333.2 billion daily emails, it’s important to find out when your target audience is most likely to check their inboxes. In general, you want to avoid sending emails during the weekend and during holidays, as they’ll be more likely to be clogged with spam and other unnecessary emails. However, when it comes to the workweek, Mondays are often the best day of the week to send cold emails because most people are just getting back into their normal routine after the weekend and aren’t as overwhelmed with their inboxes as they might be on other days of the week.
It’s also a good idea to send an initial email on Tuesday and then set up a follow-up for Friday to anyone who hasn’t replied. This strategy will help you increase your chances of getting a warm reply, which in turn can lead to sales.
When it comes to the most effective times to send cold emails, research by CoSchedule shows that the best time of the day for click-through rates is between 9:00 A.M. and 11:00 A.M. During this time, people are usually working and have the highest chance of responding to your email if it’s compelling and provides value.
Additionally, it’s a good idea to keep your cold emails short and succinct, as people’s attention spans have been dwindling lately and they only have a few seconds to scan through their inboxes to find the email that they actually care about. Additionally, short emails also look better on mobile devices, which is where most decision makers are checking their inboxes nowadays. Keeping in mind all of these factors when choosing the right time to send cold emails can help you maximize your results and improve your bottom line.
Send Your Emails at the Right Time
Email is an incredibly powerful tool for marketers, but it’s important to keep in mind that your audience receives tons of emails every day. In fact, there were 333.2 billion emails sent and received globally in 2022, and this number is expected to continue to rise. This means that your audience may have a hard time identifying and responding to cold emails, especially if you’re not sending them at the right times.
While the best time to send cold emails varies depending on your specific audience, there are some general tips that can help you maximize the impact of your campaigns. For example, it’s typically recommended to send emails in the morning as recipients are most likely to check their inboxes during this time. It’s also a good idea to avoid sending emails at night as many people are winding down from their workdays and are more likely to view your messages as an interruption.
Additionally, it’s a good idea to send your cold emails on weekdays rather than weekends as these are typically the days that see the highest response rates. However, it’s always a good idea to test out different times to see what works best for your specific audience.
Finally, it’s important to keep in mind that the timing of your emails will be impacted by time zones. For example, if you’re working with an international audience, you’ll want to make sure that your emails are being delivered at an optimal time for them.
It’s also worth noting that the length of time it takes for your recipient to respond to your email can have a big impact on its success. In a recent study by Cience, it was found that emails sent with follow-up email sequences of four to seven times were three times as likely to be replied to than those that did not receive any follow-ups.
Although there are a lot of things to take into account when it comes to optimizing your cold email timing, taking the time to do so can be a crucial component in ensuring that your emails have a high-converting potential. By following these tips, you can be on your way to sending emails that will get results and increase the chances of landing your next customer!
Know Your Audience
When a company puts together a new product, updates their website, or develops a campaign, they often spend time researching their audience. They want to ensure that the items they sell and the content they create resonate with their target market, driving conversions and improving customer loyalty.
It’s not enough to just know your audience – you have to know how they think, what their challenges are, and why they would be interested in what you have to offer. This is particularly important when sending cold emails, as it gives you a better chance of engaging your prospects and increasing your response rates.
One of the best ways to do this is to analyze competitor websites, blogs, and social media channels. This will give you a better idea of what kinds of messages and subject lines are getting the most engagement. You can then apply these lessons to your own campaigns, ensuring that you are delivering the right messages at the right times.
Another way to get to know your audience is by conducting research into their work habits and patterns. This will give you a good idea of when they are most likely to check their email. For example, if you’re targeting 9-5 workers, then you may want to send your emails in the morning or during lunch and evening break periods. This will ensure that your emails are seen and read, rather than lost amongst the many other emails they receive throughout the day.
In addition, it’s also important to know what types of information your audience is most interested in. For example, if you’re trying to generate leads, you may want to focus on including a strong call-to-action in your email and using testimonials or case studies to demonstrate the value of your solution. Conversely, if you’re trying to build brand awareness, then you may want to focus on sharing interesting facts about your company or industry and highlighting any unique connections with your audience (such as a common acquaintance or shared hobby).
Once you have a good understanding of your audience, it’s important to consider the length of your emails. For example, a recent study by Boomerang showed that responses to emails that were 75-100 words in length were 51% higher than those sent at fewer than 50 words.